Retail future
‘Fundamental shifts in shopping habits are enabling brands to rethink their formats and make room for more empathetic experiences’
Luke Weston, creative strategy lead, Dalziel & Pow
We’re seeing more retail environments being transformed into immersive spaces. Retail is having to elevate experiences and create a destination that excites consumers.
Both The House Of Eldridge and The Hemp Automat are great examples of how brand are doing this…
The House of Eldridge
Lisa Eldridge is one of the world’s leading make-up artists. Her pop up in Covent Garden was an experience for you to discover all aspects of Lisa Eldridge, from her vintage cosmetic collection to her new jewellery line. It was digging deeper into the brand and showing the inspiration everything is stemmed from.
5 things to do at the Lisa Eldridge pop up…
Visit the lip lounge
Try the foundation station
Meet makeup artists
View history of makeup
See Lisa’s jewellery
Hemp Automat
Hemp Automat is an automated shopping experience. Available to access 24-hours a day, you can buy products from clothing to eco seed mats. It’s an exciting, new way to shop. We think this could be a fantastic way for brands to pop up anywhere to showcase products and be accessible for consumers! Is taking the products to the consumer the way forward?
